"Who this is for: This is intended as a rough guide for illustrators, gallery artists, cartoonists, comics artists, concept artists and other visual artists who want to present a professional representation of their work on the web. If you’re just putting up your stuff for the benefit of your friends, do what you want, it doesn’t matter. If, on the other hand, you’re trying to have your art seen by art directors, publishers, gallery owners, webcomics readers, reviewers and prospective buyers, how you present it can make a big difference in how it’s viewed and received.
Why did I write this? In the past several years, and particularly in the last few as I’ve worked on lines and colors, I have seen hundreds (if not thousands) of artist’s web sites. So many of them are so badly arranged, poorly designed, ill-conceived and horribly implemented that it has started to make me crazy. If you’re read much of this blog, you’ll know how much I love this stuff, and how much I would desparately like artists of all kinds to succeed in doing a good job of making their work visible on the web."